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Why do we use Face-to-Face fundraising?
Why do we use Face-to-Face fundraising?
Face-to-Face fundraising is where fundraisers from EveryChild talk to individuals on the street or in their homes about the charity and ask them to support EveryChild with a regular monthly donation. Face-to-Face fundraising brings in thousands of new supporters every year to EveryChild. It is a very cost-effective method of fundraising for the charity to use.
Some people dislike this method of fundraising but it is a great way of making the public aware of the charity’s work and bringing in much needed revenue to support the fantastic work being done.
If we didn’t have any Face-to-Face fundraisers and we lost out on all that income, the work that we would be able to do around the world would really suffer.
Face-to-Face fundraising
We have been using this method of fundraising for 8 years. Our team of fundraisers work exclusively for EveryChild and earn an hourly wage. We have a team of about 40 fundraisers, some of whom have been working with us for years.
The fundraisers work in different sites around the country on Monday to Friday (with the occasional Saturday) 10.30am-6pm. Some of the sites that they work on are allocated by the PFRA (Public Fundraising Regulatory Association) and all of this activity is licensed by the local councils.
EveryChild fundraisers are recruited and contracted by two recruitment agencies on EveryChild’s behalf. If you are interested in becoming a street fundraiser for EveryChild, please contact either agency:
> Inspired People
> Flow Caritas
Our fundraisers
Our fundraisers receive regular training and appraisals and their approach is monitored closely. All of our fundraisers adhere to the Institute of Fundraising’s code of practice on Face-to-Face fundraising. This involves them not being rude or putting pressure on a person to support us. The fundraisers all end conversations politely when asked to do so.
Most people have very positive experiences with Face-to-Face fundraisers, as it gives them the opportunity to ask questions and have detailed conversations about the charity’s work.
Door-to-Door fundraisers
We have an in-house team of door-to-door fundraisers who work in locations around the West Midlands. They are licensed by the councils to fundraise 7 days a week between 8am and 9pm, but only work Monday – Friday and are most likely to call after 2pm and before 8.30pm.
In addition to our in-house door-to-door team, we also use an agency called Life Party, trading as Champions Life Academy to do our door-to-door fundraising. Champions fundraisers work in locations in Kent. They are licensed by the councils to fundraise 7 days a week between 8am and 9pm, but are most likely to call after 1.30pm and before 9pm.
How to recognise an EveryChild fundraiser
Our street fundraisers will be wearing a blue EveryChild branded T-shirt or jacket and will be carrying an ID badge. The badge will state their ID number, the charity registration number, their name, photo and contact details for the charity. They will have an EveryChild presenter and materials. They will be in groups of no more than 6 and each group will have a Team Leader.
The door-to-door fundraisers will be wearing a blue EveryChild t-shirt or jacket, although sometimes they will be wearing their own clothes. They will always be carrying an ID badge and EveryChild materials. The badge will show their photo, ID number and if they are agency fundraisers, the name of the agency that they’re working for.
EveryChild is proud to be a member of the Fundraising Standards Board
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